Our work / Tourisme Montérégie

How Tourisme Montérégie went from an AI policy to well-governed everyday use

For the Montérégie regional tourism association, Riyada delivered an AI use policy, a governance framework, the “Responsible adoption” training and onboarding in Cadre IA. The goal: govern to drive adoption, not to forbid.

Le logo de Tourisme Montérégie sur papier déchiré
Tourisme Montérégie

The project, expertise by expertise

What each of our four areas of expertise brought to this engagement. Our approach →

  1. Strategy

    Govern to drive adoption: a framework that says who decides, who approves and how use is tracked.

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  2. Data

    Clear rules on data, human review and what gets shared with the public.

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  3. AI solutions

    Onboarding in Cadre IA, to find the framework and track uses and tools.

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  4. Adoption and governance

    The “Responsible adoption” training, built from the team’s own cases.

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Govern to drive adoption, not to forbid

Tourisme Montérégie is the regional tourism association for Montérégie. It promotes the region and supports its tourism businesses.

Clear rules were needed, presented in a way that encourages use rather than holding it back. The framework sets out who approves a new tool, who is accountable for its use and how it is tracked.

Simple rules on data and publishing

The policy answers everyday questions: which data can be used, when a human check is required, what can be shared with the public.

It is written for an organization that works with its members, its partners and the public.

A tool to track uses

Onboarding in Cadre IA gives the team one place to find the framework and track uses and tools day to day.

AI helped draft the first versions of the policy and compare it with recognized standards. Every rule was approved with the organization, to fit its reality.

“Responsible adoption”

The training starts from the team’s own cases in marketing, member services and development to show what is allowed.

Results will be added to this page once they are measured.

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