Our work / DistribuComm
How DistribuComm put its entire catalog online to sell by quote
DistribuComm, a Sherbrooke distributor of radio communication equipment, serves retailers across Canada. In under two weeks, Riyada launched a website that presents its 585 products and turns retailers’ needs into quote requests.
Strategy
Data
AI solutions
Adoption and governance
The project, expertise by expertise
What each of our four areas of expertise brought to this engagement. Our approach →
Sell by quote, with no public prices: the website supports the way DistribuComm already sells.
Read585 products organized by family, brand and model, the way retailers search.
ReadThe website, the catalog and the quote request, live in under two weeks.
ReadThe team’s feedback built in the same day; soon, an admin area so the team can run the site itself.
Read
A technical catalog, sold by quote
DistribuComm distributes CB radios, antennas, cables, connectors and mounts, from brands such as President, Uniden and Firestik. Its clients are retailers across Canada.
Prices are given by quote, and an installation only works if every part is the right one. The website had to help a retailer find parts and prepare a complete request, then let the team confirm prices, availability and compatibility.
Meanwhile, requests landed in personal inboxes and were forwarded by hand.
“You’re so calm, and you know exactly where you’re going. It’s really reassuring.”
A website designed as a quoting tool, not a store
No public prices and no online payment: the retailer builds a selection of parts, describes the installation and sends the request. The team checks with them before finalizing.
The catalog is organized the way clients search: by product family, by brand or by model number. Anyone who already knows what they need types a model and lands right on the product.
Built with the team, adjusted the same day
A first version went live quickly. Marika Bergeron, President of DistribuComm, sent her feedback: copy, notes for retailers, visits by appointment, brand corrections. It was all built in the same day.
AI sped up the production of copy, product pages and design. The team approved every piece of content: trade vocabulary, brands, accuracy.
Next: a self-sufficient team and better-organized customer service
The website is the first step. What comes next is how the team keeps its site alive, and receives, shares and handles requests.
Delivered
- The website and catalog
- The quote request
- Newsletter sign-up
In progress
- The English version
- Photos attached to requests
- The admin area for products and copy
Planned
- Company email addresses
- A shared inbox
