Our work / Tourisme Cantons-de-l’Est
How Tourisme Cantons-de-l’Est set rules for AI so its team could use it with confidence
The Eastern Townships regional tourism association saw AI tools entering its team’s work. Riyada supported it with a policy, a governance framework, training and onboarding in Cadre IA. First measured use: the field expense process went from 3 days to 20 minutes.
Strategy
Data
AI solutions
Adoption and governance
The project, expertise by expertise
What each of our four areas of expertise brought to this engagement. Our approach →
A framework tied to the organization’s goals, including sustainable tourism.
ReadClear rules on data, in a policy compliant with Law 25.
ReadA first measured use: the field expense process went from 3 days to 20 minutes.
ReadThe team trained on the policy and on AI uses, and the framework set up in Cadre IA.
Read
AI tools at work, a framework tied to strategy
Tourisme Cantons-de-l’Est is the regional tourism association for the Eastern Townships. Its team promotes the destination and supports the region’s tourism businesses.
AI tools were making their way into daily work: writing, member services, marketing. Clear rules were needed, without red tape that slows projects down.
The governance framework covers three dimensions: team adoption, responsible governance and business value. AI serves the organization’s goals, including sustainable tourism.
A policy written to be applied
Every requirement was questioned: does it really help day to day? The text stays short, concrete and compliant with Law 25.
It covers principles, data protection, approved tools and everyone’s responsibilities.
A first use, measured
The field expense process was simplified to give teams time back and improve operational visibility. It took 3 days; it now takes 20 minutes.
AI helped draft the first versions of the policy and compare it with recognized standards. Every rule was approved with the organization, to fit its reality.
A trained team, a framework in use
Training starts from the team’s own tasks: what is allowed, what needs approval, who to ask.
The framework was set up in Cadre IA to track uses and tools day to day. Other uses will be measured as they go live.
